The Mel magazine advertisement will go on sale tomorrow, December 11, 2017, the publisher announced on their Facebook page.
The ad features an older woman sitting in her car outside a shopping mall, holding a shopping bag with a large magazine in her hands.
“Where would you like to find a new magazine?” she asks, referring to the magazine that she’s been holding.
“A magazine warehouse,” the older woman replies, before asking if she can “put the magazine in my car.”
The older woman then turns to her friends and says, “And I’ll get the magazine.
But, I’ll have to pay for it.”
As of today, there are no plans to use the old woman in this ad.
“We’ve always had a strong affinity for women in the industry, so it was a natural fit,” the publisher stated.
“The woman has been a major part of our marketing since the very beginning.
The women in our company have been great inspirations, and the magazine we are advertising for is the very same one we launched.
We hope you’ll join us in supporting a magazine that has so much to offer.”
The magazine ad was created by the advertising agency Pinnacle Marketing, which is based in Los Angeles.
“Mel Magazine is an icon of female empowerment, empowering women to live their lives, to lead meaningful lives, and to celebrate their bodies, their beauty, their independence and their love,” Pinnacle President and CEO Laura Lippert said in a statement to Breitbart News.
“This ad will be a fitting tribute to our sister publication.
We are excited to bring it to life with our amazing team of experts.”
The advertisement will also feature an older black woman, who is seated in a shopping cart with her bag in hand.
“You don’t see much of that in our magazines, but we can do better,” the younger woman tells the younger man as they walk past the shopping cart.
“When we see you in the mall, you’re not there.
You’re not even there.
This is not where you want to be.”
As Breitbart News previously reported, the advertising company is currently working on a brand-new campaign titled “We’re Yours,” which features a woman who has been fired from her job and is looking for her next job.
“She’s a great example of a woman’s journey,” Lippet said.
“And the fact that she has to get a job to survive is a reminder that we are all in this together.”
Lippret added, “She is a very strong and inspiring person and the image we want to put in the ad is one that celebrates the importance of her journey.
We have the same goals.
We’re not here to make ourselves or our brand bigger or better, but to support her.”
According to the New York Times, the ad will run for approximately eight minutes, and will feature “an older black lady holding a bag of magazines and an older white woman in a car.”
“We believe the Mel magazine is the perfect brand to help women see their lives and their agency as a whole in a more empowering light,” Liddicoat said.
The brand is currently being developed and will be launching “in the coming weeks.”
“Mel has always been about empowering women,” Lipke said.
She also mentioned that the ad’s production team is “working very closely with the magazine’s writers and editors, who have been working tirelessly to create this new Mel magazine, which will be the most powerful, inspirational, empowering, and inspiring publication Mel has ever produced.”
“It’s an exciting time for the industry,” Lappert said.
“[We’re] in the middle of the largest, most diverse, and diverse advertising campaign we’ve ever done.
We believe the success of this campaign will help us continue to do what we love best: create the best magazine on the market, and empower women to do so.
Mel is an example of what we do best, and we’re going to make sure that we make it a success.”