Nylon Magazine says its favorite magazine is The New York Times, while Kids & Co. magazine says it’s “The New Yorker.”
Kids & Company’s cover story on the new iPad, for instance, has the word “new” in it.
But Nylon magazine is also more likely to be a fan of “New York,” “New Yorker” or “NY Times,” rather than “NY.”
It’s the same with Kids &Co. When it comes to the covers of its new magazines, the brand says “Newspaper” is more likely than “Newyork,” “Times” or even “Magazine.”
Parents magazine is an exception to this rule.
When we asked the brand about its favorite cover, it responded “NYS.
A New Yorker, the New York Post, The Washington Post, the Washington Post,” which is one of the many ways the brand can distinguish itself.
Nylon Magazine has an almost entirely digital audience, but parents magazine is a major draw, particularly on its Facebook page.
And the brand has an online presence, too.
It’s one of three magazines that regularly posts “News” and “Popular” topics on its homepage.
It also has a large fan base of men and women, with the brand drawing from its core audience of “traditional women” who are more likely, but not always, to subscribe to magazines that feature a man as a lead character.
“Our core readers are men, women, and kids, and our focus is to reach them with quality content,” the brand’s site says.
In a statement to Mashable, Kids & CO said its aim is to “deliver quality content that is both informative and entertaining.”
“We’re constantly working to find new ways to share the stories we tell, and are proud of the way we have built the best social media presence in the industry,” it said.
Parents magazine also makes a point to note on its home page that its readership is mostly young, and it’s trying to attract people from different backgrounds.
“In our opinion, the biggest factor in getting the best content to the readers is to do it in a way that doesn’t make the reader feel like they’re alone in their experience,” the company said.
For its part, Kids&Co. says its goal is to create a “safe, nurturing environment” for readers.
And that’s part of what it’s focusing on with its new cover.
“We think that we’re going to make the readers feel like we care about them,” the magazine said.
“We’re not just here to sell you a magazine.”
Parents & Co.’s parent division, Kids, is owned by News Corp, which also owns Kids &co.