When the magazine Highlight launched in 2008, it was just the latest in a long line of high-powered women who took the reins of the industry.
In the decade since, the industry has seen a host of women take over the high-tech space, and it’s now a trend that’s only set to continue.
Today, the highbrow magazine has more than 250 titles, and in 2014, the publication brought in $5 million in sales.
But for the past few years, the women who’ve taken the reins have been much less popular than the men.
The high-end women’s magazines that launched in 2014 have seen their sales plunge, while the high tech magazines that are still around are experiencing a resurgence in sales, according to industry research firm Nielsen.
These women, the companies, and even the men who’ve launched the high end of the market have a history of making it difficult for women to break into tech, but a growing number of high tech companies are starting to see the writing on the wall and are opening their doors to women.
“As a company, we are in the best shape ever,” said Lisa Wahl, chief marketing officer at New York-based high-growth company, Invenergy.
“We’ve had more women CEOs, more women-friendly culture, and more women at the top.
This is the beginning of a long-term trend that we think will continue.”
The Highlight trend The high end women’s space has been growing at a steady clip since the late ’90s, with the publication of high profile women like Diane von Furstenberg, a former executive at Microsoft, and Sheryl Sandberg, a Microsoft investor.
However, while these women were at the forefront of the high school girls’ revolution, it’s also been a relatively low-profile industry for years.
“I think it’s very difficult for most of us to get into a male-dominated industry because it’s an industry that’s really, really, has a very masculine look and feel,” Wahl said.
“There’s a lot of privilege that comes with that.”
In fact, while many high tech startups have had a lot more female founders and directors in the past, it wasn’t until 2013 that women in the tech space were allowed to join the ranks of CEOs and board members, according the New York Times.
The first female board members to join an early stage tech startup were Annabelle Covington and Megan Greene, both of whom joined the company in 2010.
“In the mid-1990s, you had only one female person on the board of directors at one startup,” Wislaw said.
That year, the New Jersey-based startup Inventech went public at $9.50, which is a $30,000 valuation at the time.
It was the highest IPO in the history of the IPO market, and the next year, Invisys board of trustees included women like Wahl and Greene.
But even with the success of Inven, Wahl says she wasn’t surprised to see that women weren’t able to break through the gate.
“Women don’t tend to get up to the level of success that women are capable of,” she said.
It’s a problem, she says, because women have to be in leadership roles at companies in order to advance.
Inven also went public, which meant it needed to attract and attract a female-led board of advisors.
“The fact that you have a female board, which brings a whole new set of women to the board, means that the company has a greater chance of success,” Welaws said.
In 2016, the company launched a $10 million fund to fund women-led startups.
Wahl thinks that it’s a good strategy for the high growth companies, because they’re more likely to be able to attract women who are willing to invest time and money into the company.
“A lot of these companies are not as large as the tech giants,” she explained.
“But I think that in the high marketplaces, a lot is at stake for a lot less money than in other markets.”
As Wahl sees it, the goal of Invis and Inven is to create a more inclusive space, which can be achieved through hiring women.
The Highlights trend The High Life magazine started in 1998, and since then, its had some success, winning the prestigious Glamour Award and the Forbes Women’s Choice Award.
But in 2014 the magazine made headlines when it announced it was taking a break from publishing high-quality high-priced content, and instead, it launched a weekly magazine called The HighLife, which has a circulation of 500,000.
Welayshaws sees The Highlife as an attempt to reverse that trend.
“It’s a very positive thing for women,” she told Ars.
“They are going to have a more open, less masculine, more open environment